Intelligent Quality

“...Air France (…) sought—in a fiercely competitive industry—to promote a special bring-along-the-spouse offer under the extraordinary slogan:Air France Wants You to Fly United. ”                               

(quote from Translation Journal)

Mistranslations or translations that do not take the cultural context into account won’t get your message across in the best of the cases. At their worst, they can hurt your business, as in the example above.

 

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